Mora Creative Council and Mora County Awarded NM True Grant

Creative Partnership Leads to Funding for Mural on Hatcha's Building

The official press release follows:
The cost for the entire mural of the side of this building is approx. $3,000 with much additional donated time and equipment. This is a substantial savings compared to communities who have paid 5X this amount. Mora will need to raise funds to complete the project ($1,800 - $2,000). The grant through NM true is $1,200. Our Mora MainStreet President, Anita Moss, has had professional mural experience and has offered volunteer time to assist a selected artist to minimize costs. Equipment such as scaffolding, power washing, and professional spray painting equipment for the base are also needed in the donated expenses.

What a statement this would make on the block in front of the library and courthouse complex! Concentration, for the most part, is focused on this area in the center of town; then efforts will continue to move outward toward the rest of the MainStreet district.


New Mexico Tourism Department
Contact: Cody Johnson

Public Information Officer

New Mexico Tourism Department





July 28, 2021


Michelle Lujan Grisham, Governor

Jen Paul Schroer, Cabinet Secretary

Antoinette Vigil, Deputy Secretary


"The Mission of the New Mexico Tourism Department is to grow New Mexico's economy through tourism."


New Mexico Tourism Department takes Clean & Beautiful Grant Program to new heights in FY22 with record participation
SANTA FE, NM - The New Mexico Tourism Department (NMTD) has awarded $789,800 to a record 53 communities through the New Mexico Clean and Beautiful Grant Program for FY22.

Due to increased interest in the program, NMTD was able to support an additional 16 communities in FY22 compared to FY21. The $789,800 grant program budget for FY22 also represents a $11,100 increase from FY21. NMTD also saw a significant increase of grantee retention in FY22. Nearly 90 percent of FY21 grant recipients applied for the program in FY22, compared to a previous retention rate of 71 percent for FY21.

Grant recipients will see an equitable distribution of funding through each of New Mexico’s six tourism regions. The Southeast region will see the largest share of program funds with 30 percent of program funds allocated for the region. The Northwest and Southwest regions will each receive approximately 17 percent of funding, and the Central and North Central regions will each receive approximately 14 percent of funding. The Northeast region will receive approximately 8 percent of funding.

Investments in New Mexico’s tribal communities through the NMTD Clean and Beautiful Grant Program will also increase in FY22. Five tribal communities will be awarded a total of $61,225.38 in FY22, representing a 308% increase of investment in New Mexico tribal communities.

"One of the things we’ve seen during the pandemic is the incredible demand for outdoor experiences and engagement with public lands," Cabinet Secretary Jen Paul Schroer said. "By increasing our investment in waste reduction and community beautification efforts through the Clean and Beautiful Grant Program, the Tourism Department continues to provide communities support to Keep New Mexico True."

Recipients of the New Mexico Clean & Beautiful grant program for FY22:

  • Beclabito Chapter of Navajo Nation
  • Bernalillo County
  • Chavez County
  • City of Alamogordo
  • City of Anthony
  • City of Artesia
  • City of Bayard
  • City of Bloomfield
  • City of Carlsbad
  • City of Clovis
  • City of Española
  • City of Farmington
  • City of Gallup
  • City of Grants
  • City of Hobbs
  • City of Las Cruces
  • City of Las Vegas
  • City of Portales
  • City of Rio Rancho
  • City of Roswell
  • City of Ruidoso Downs
  • City of Santa Fe
  • City of Sunland Park
  • City of Truth or Consequences
  • City of Tucumcari
  • Crownpoint Chapter of Navajo Nation
  • Curry County
  • Doña Ana County
  • Los Alamos County
  • Luna County
  • Mora County
  • Pueblo of Acoma
  • Pueblo of Picuris
  • Pueblo of Zuni
  • Roosevelt County
  • San Juan County
  • Taos County
  • Town of Mesilla
  • Town of Mountainair
  • Town of Red River
  • Town of Silver City
  • Town of Springer
  • Town of Taos
  • Valencia County
  • Village of Angel Fire
  • Village of Chama
  • Village of Cimarron
  • Village of Eagle Nest
  • Village of Milan
  • Village of Roy
  • Village of Ruidoso
  • Village of San Jon
  • Village of Tijeras

The Clean and Beautiful Grant Program funds projects and initiatives that contribute to the following established goals, as identified through Keep America Beautiful and the Litter Control and Beautification Act: end littering, reduce waste, beautify communities, empower youth, and increase program capacity. More information about this program is available on the NMTD website.


About Mora Creative Council & Mora County Partnership: The Mora Creative Council and Mora County have partnered on this grant application to gain funding for a mural on the Hatcha's building. This partnership also includes Phyllis Martinez, building owner, and Kendrick Martinez, business owner.  The mission of the Mora Creative Council is to stimulate, preserve, and enhance Mora, New Mexico through education, historic preservation, creative economy,  beautification and promotion of community and civic pride. We are am accredited New Mexico MainStreet and Main Street America program.


About New Mexico True: The New Mexico Tourism Department created the New Mexico True brand in response to common misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Built upon the idea that a trip to New Mexico is an “adventure that feeds the soul,” the brand advertising campaign provides a platform for unified messaging for more than 50 communities and 300 businesses around the state.

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